Corporate Members - White Papers
The term "white paper" is applied to long-form content documents that have been designed to be both informative and persuasive and that usually describe business challenges together with possible solutions. A white paper provides qualified, unbiased information on a particular topic, often dealing with laws and regulations, standards, technologies, solutions and processes - analysed and explained by an expert. Normally this will include both the objective and educational approach of a magazine or newspaper article together with the persuasiveness found in a combination of facts and logical arguments.
The purpose of most white papers is to engage other parties. This is done by the inclusion of the authors’ observations, suggestions, recommendations and further questions which in turn invites the opinions of others and encourages the exchange of information and ideas. It is usual for the author to go on to discuss the future development of the industry or technology as they see it, often employing new or provocative views to demonstrate their thought-leadership and forward thinking in the subject area.
All Corporate Members are invited to submit their white–papers for inclusion here on the CILT web site.
To join, call the Business Development team on: 01536 740168 or email firstname.lastname@example.org