Mondelez World Travel Retail (WTR) has completed the consolidation of its distribution centres in Europe, helping to increase its supply chain efficiency.

Under Project Forward, the biggest supply chain challenge the company has faced in its 20-year history, operations at the Mondelez WTR Villmergen distribution centre in Switzerland and the former Cadbury distribution centre in Veghel, Netherlands have been merged into Villmergen.

The consolidation will allow the company to fulfil its 'One Order - One Delivery - One Invoice' promise to partners.

Key benefits of this approach include greater order flexibility and improved order frequency per brand, with customers able to 'mix-and-match' brands in a single container. Increased order sizes and optimised container utilisation, and the harmonisation of delivery terms are other gains.

Jens-Ulf Hinze, manager of customer supply chain and innovation at Mondelez WTR, said: "To have completed such an extensive consolidation project in such a short timescale and with no reported impact on service levels to our customers is a great testament to everyone involved."