The government has launched a brand-new recruitment campaign, Generation Aviation, as a part of a 22-point plan to support aviation as it recovers from the pandemic. 

Generation Aviation forms part of the wider aviation strategy ‘Flightpath to the future’. The recruitment campaign builds on £1.5 million announced by the government over the summer to boost recruitment into the sector.

The new campaign will help to boost recruitment into the sector by:

• Raising awareness of aviation careers
• Signposting training, careers and opportunities to people looking to enter or move up in the industry
• Championing the sector to celebrate its successes and promote it to a wider audience
• Driving research and data to articulate the issues facing the sector and inform decision-making on its future resilience

This campaign will see government and industry work together to build a workforce that is open, diverse, and accessible.

The campaign was launched at London’s Heathrow Employment & Skills Academy, where in an opening address Transport Minister Baroness Vere said:

“The aim of Generation Aviation is quite simply, to build an aviation workforce fit for the future – a future that can only be realised by a new generation of aviation workers, from all corners of the country, representing the rich diversity of modern Britain.”