Asda has announced an ambition to create 10,000 new convenience store jobs over the next four years as it accelerates the rollout of its new Asda Express store concept.

The supermarket has opened its second Asda Express convenience store and confirmed its plans to open 300 more by the end of 2026, to bring Asda value and great products to even more customers and local communities throughout the UK.

With sales in convenience stores forecast to grow by 13% to over £50bn by 2027, the development of a store network in this market is a key part of Asda’s long-term growth strategy to become the UK’s second largest supermarket.

Mohsin Issa, Asda’s co-owner said:

“A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work. With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant. Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”