Avanti West Coast has launched a low-cost ticket aimed at customers who can be more flexible with their journeys.

Superfare tickets will enable customers to buy a ticket for a specific date with the choice of morning, afternoon or evening slots, but the time will be selected by the intercity operator.

Around 24 hours before their journey, customers will be matched to an empty seat on a quieter train and they will then be told the time of their train’s departure and their seat reservation.

Superfare tickets are available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly. Prices are set at fixed amounts with one-way fares costing between £12 and £22.

Sarah Copley, Executive Director for Commercial, Avanti West Coat, said:

“Superfare tickets are aimed at customers who can be more flexible with their journeys. Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation.

“We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”