Blue Yonder technology company say they will unlock new capabilities for the company, allowing retailers and logistics service providers to generate superior customer experience by forming an agreement to acquire Doddle.

Once the deal is complete this will allow Blue Yonder’s supply chain management and commerce offerings to expand with full-circle expertise encompassing final mile, returns management and reverse logistics solutions.

With Doddle’s capabilities, Blue Yonder will be able to offer retailers and logistics service providers such as carriers not only a transformed yet simplified experience for their own customers, but also enhanced growth potential as they look to strengthen their businesses and build more sustainable supply chains.

In addition, Doddle’s self-service return kiosks and pick-up, drop-off (PUDO) networks offer retail and logistics businesses an efficient, much-needed solution to today’s returns management challenges.

Tim Robinson, founder and CEO, Doddle said: “Today over 900 retailers and logistics providers worldwide work with Doddle to help manage the growing challenges in the first and last mile.

“We knew, however, that in order to find the perfect solution to meet these challenges we needed to integrate our offerings with a strong supply chain planning, orchestration and execution solutions provider. Blue Yonder’s scale and deep expertise is the perfect alliance, and we’re looking forward to helping more businesses tackle these challenges – together” he added.

This deal is indicative of Blue Yonder’s momentum in the supply chain management space and will allow the company to continue to showcase its strength in the retail and logistics industries.

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