Following the legal merger of its subsidiaries Städtler Logistik and Opheo Solutions to form Solvares Logistics GmbH, the Solvares Group is presenting its new brand identity. With the completion of the rebranding and the launch of the new brand – Solvares Logistics – the next milestone in the integration of the group has been reached.
Merger and new branding for consistent market presence
In the middle of the year, Städtler Logistik GmbH and Opheo Solutions GmbH merged to form Solvares Logistics GmbH. At the same time, FLS GmbH and Mobilex GmbH merged to form Solvares FSM GmbH in the field service management sector. Each Solvares segment – field service management, logistics and field sales management with Impactit GmbH/Portatour® – now forms a legal entity. 
The accompanying branding project, which has now been completed, establishes a corresponding, consistent brand architecture under the Solvares umbrella brand. At the same time, the new brand identities bring together the respective product portfolios and create a uniform, clear presentation of the wide range of established and innovative solutions for logistics and field service.
Bundled expertise with clear positioning
Solvares Logistics bundles expertise in transport management, AI-optimised truck dispatching, logistics consulting and freight auditing – strategically, tactically and operationally. The products and services of Städtler and Opheo, as well as their combined 90 years of experience in transport logistics, will be carried into the future with a unified organisation and a strong brand presence.
Ivan Bagaric, CEO Solvares Group:
‘With the new brand, we are entering a new era: clearer, more modern and more future-oriented. Our established solutions and expertise form the basis for our journey. We combine what our customers have valued for years with the ambition to remain technologically leading and innovative and to be the go-to expert for intelligent logistics solutions.’
Alexander Sollmann, Managing Director of Solvares Logistics:
‘The demands on transport logistics are increasing: cost pressure, complex networks, sustainability. With Solvares Logistics, we provide a clear answer to these challenges. We combine leading digital products with practical expertise. At Solvares Logistics, companies find integrated solutions from planning to freight control for more efficient processes, lower transport costs and greater transparency in the supply chain.’
New websites and brand identities
The brand launch is accompanied by a new website, new social media presences and a modern corporate design that reflects the vision and identity. Now online at: www.solvares-logistics.com