The Supply Chain Consulting Group (SCCG) is entering a new era, launching a comprehensive brand refresh that asserts its position as the independent, evidence-backed logistics consultancy built for the future of resilient supply chains.

The refreshed brand reflects what SCCG is today: a specialist independent consultancy delivering evidence-backed logistics solutions, designed to drive measurable business growth, reinforcing its focus on clarity, accuracy and outcome-driven results. 

Unlike generalist consultancies, SCCG is built entirely around logistics and warehousing expertise. The team combines a wealth of operational experience with analytical capability, with our most senior consultants having an average of 20 years in industry and 5 years within SCCG.

SCCG is owned and led by its Directors, who are actively involved in project delivery and client engagements, whilst being supported by a senior team of consultants. Driven by this leadership, SCCG has completed more than 700 projects for over 400 clients across all sectors and five continents.

As an independent consultancy practice, SCCG holds no affiliations with 3PLs or systems providers, enabling genuine impartial recommendations. Decisions are not influenced by preferred partners or technology vendors; they are derived from analysis, validated through modelling and built around operational feasibility. This gives clients solutions they can implement, scale and trust.

"Our rebrand is more than a new logo; it's a clarification of our founding principle: to deliver genuinely impartial, data-driven solutions that drive measurable growth," says Gavin Parnell, SCCG Director. "As organisations navigate today’s market volatility, they need a partner whose only interest is their success, and that is what the new SCCG brand stands for."

The rebrand signals a clearer and more assertive direction for SCCG as the company continues to support organisations with logistics strategy, warehouse optimisation, 3PL outsourcing, digital transformation and supply chain performance improvement.

This launch comes at a time when organisations face rising costs, market volatility and increased pressure to automate, optimise and create a more efficient and sustainable supply chain. The need for unbiased, evidence-led decision making has never been greater. SCCG enters 2026 with momentum and a brand built for the future of resilient, high-performing supply chains.