London Underground agrees first tube station sponsorship on marathon day

24 April 2015/Categories: CILT, Industry News, Active Travel & Travel Planning, Rail

Transport for London has sold the naming rights to a tube station for the first time in the underground’s 152-year history in a deal with Nestlé.

Canada Water will be rebranded for 24 hours as Buxton Water on Sunday 26 April, the day of the London Marathon.

The station’s roundel signs will feature the name of the Nestlé-owned mineral water and there will be branded artwork throughout. The main sign at the entrance and tube maps will remain unchanged.

Graeme Craig, TfL’s commercial development director, said: “This is a significant deal and the revenue will be reinvested back into our network for the benefit of our customers.”

Number of views (2956)

Tags:

Welcome to the News Centre

Categories

London Underground agrees first tube station sponsorship on marathon day

Theme picker