03 June 2015/Categories: CILT, Industry News, Freight Forwarding, Logistics & Supply Chain
AO has announced that it will be rebranding some of the vehicles in its third party logistics fleet as part of an effort to promote its offerings on the road.
Expert Logistics - the two-man delivery company that AO bought from Iceland in 2009 - provides third party logistics services for firms other than AO, but when distributing for that company, its fleet will have new branding.
In its final results for the year ending March 31st, AO explained that it has already branded some vehicles, and that it will be extending this to more over the coming year.
"With the exception of our 3.5 tonne premium installations fleet the vast majority of AO.com deliveries have historically been made using 7.5 tonne vehicles branded as our in-house logistics business," the online white goods retailer stated.
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