01 December 2015/Categories: Industry News
Online transactions stole the show over the Black Friday discount weekend, according to the findings of new survey data from retail footfall analysts Springboard.
Shoppers increasingly choose to take advantage of flash sales online rather than heading out to the high streets.
PCA Predict reported that online traffic was up 12 per cent compared to the corresponding figures recorded for Black Friday in 2014.
Marketing and insights director at Springboard Diane Wehrle said the volume of activity online was a big surge - although footfall in stores still increased by 19.9 per cent compared to the previous Friday.
"All shopping has continued to move toward online over the year fuelled by the increased usage of mobile phones, which according to PCA Predict make up 35 per cent of all online traffic," she commented, adding that the growth of click and collect is not to be underestimated.
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