CILT - Travel Demand Management Forum
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CILT Travel Demand Management Forum
Travel Demand Management (TDM) aims to influence transport demand, by addressing travel behaviour (how, when, why and where people travel) in order to increase the transport system efficiency and achieve specific planning objectives.


TDM presents a powerful and effective tool that can mitigate the impact of roadworks on customer satisfaction, improve congestion on roadworks areas, and help mitigate associated environmental impact, and contribute to the effective delivery of roadworks schemes


As this professional discipline continues to grow and is supportive and relative to many other Logistics and Transport disciplines and areas, CILT(UK) wants to ensure that our Members and Volunteers can learn more, share more and benefit from a Forum with TDM at its centre.

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TDM Forum Committee
Chloe Williams CMILT, Chair
Chloe is a leading TDM specialist, with vast experience in the delivery and assessment of schemes having worked across the public and private sector. Chloe has a background in establishing and delivering the TDM regional programme in the West Midlands during her Travel Demand Manager role at TfWM, working closely with regional partners including National Highways, HS2 and Local Authorities. Chloe led the award winning TDM programme for the 2022 Commonwealth Games: testament to her advanced experience in the co-ordination of multi-disciplinary work, overseeing data, modelling, communications and engagement. Chloe has a specialism and passion for engagement with businesses and has rich experience in delivering transport behaviour change across a range of scales; previously leading the large scale TDM programme with businesses at Hinkley Point C. Chloe is currently an Associate Transport Planner at Arup and delighted to take on the role of Chair of this forum, continuing to grow the awareness and expertise of TDM across the transport industry.
Rachel Evans, Committee Member
I’ve been developing and delivering TDM solutions throughout my superbly rewarding twenty years in Transport Planning. I’ve witnessed TDM evolving from ‘lip service’ travel plans to multi modal mobility solutions which has been so inspiring. My recent TDM work includes the Stations as Places Programme for West Midlands Trains to develop exemplary Station Travel Plans, with first and last mile active travel connectivity at their heart. I’ve also developed TDM toolkits for major sporting and cultural events, including Coventry City of Culture and the Rugby World Cup. I’ve also specialised in travel change management with the workplace sector to implement TDM for major office relocations and expansions. I am hugely looking forward to investing energy and passion into the events coordinator role in this Forum as I thrive on networking, sharing knowledge and socialising with like minded TDM professionals!
Gerard Butler, Communications Coordinator
My role involves ensuring an accurate multi-modal public transport and active travel dataset for the Journey Planner on the TfL website and TfL Go app as well as supplying this information to third parties. Since I began this role in 2011, I have worked closely with Travel Demand Management colleagues in ensuring that appropriate messaging has been added to these systems, and that the journeys returned meet TDM guidance. This work began with the 2012 Olympic and Paralympic Games and has continued more recently in managing demand as part of the response to the pandemic to support government messaging to avoid travel, and now as part of a recovery strategy. I have been at Transport for London since 2003 and live in North West London, and take a keen interest in public transport developments across the country, including as a member of the CILT’s Accessibility and Inclusion Forum.
Peter Gordon, Events Coordinator
Keith Dove, Committee Member
Michelle Wood, Committee Member
Michelle leads the Technical Development team of PTRC, a part of the Chartered Institute of Logistics and Transport. She is an experienced transport planner with 30 years in transport planning, leading projects in sustainable transport planning, transport policy, strategy, travel demand management and capacity building. Michelle has also managed and directed projects for public and private sector clients including development agencies like World Bank, Asian Development Bank, United Nations Development Programme and European Bank. Besides the UK, she has worked in Brunei, Bangladesh, China, Hong Kong, Finland, Guyana, Malaysia, Qatar, Singapore, Uganda, and United Arab Emirates. She has been based in London, Beijing, Hong Kong, Dubai, and Qatar. Michelle is a Fellow of CIHT, a Chartered Transport Planning Professional, TPP reviewer and mentor and on the CIHT Committees of London and Hong Kong covering professional development. She is also a Fellow of CILT.
Corrine Mulley, Committee Member
Corinne Mulley was the inaugural Chair of Public Transport at the Institute of Transport and Logistics Studies at the University of Sydney. She is now Professor Emerita at the University of Sydney, an Honorary Professor at Aberdeen University and a Visiting Professor at Institute of Transport Studies, Leeds. Corinne is a transport economist and is active in transport research at the interface of transport policy and economics, in particular on issues relating to public transport. Corinne's research is motivated by a need to provide evidence for policy initiatives and she has been involved in such research at local, state/regional, national/federal and European levels.
Andrew Saunders CMILT, Vice Chair
Sian Fox, CMILT - Committee Member
Stacey Silverman CMILT - SCP Transport Planning Committee Member
Sarah Cherry, Committee Member
Catherine Tomlin, MILT, Committee Member

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