First South Yorkshire has announced a new fares initiative as it launches its first ever Price Promise in Sheffield from 2nd October, following feedback from customers.

In what is the first initiative of its kind to be launched by First South Yorkshire, the Price Promise means that adult and student customers, travelling in Sheffield, will not be able to travel in Sheffield cheaper on any other operator for the same journey.

First South Yorkshire believes that this will help remove any confusion caused by different fares being charged for the same journey and help encourage more car users to switch to bus travel.

Speaking about the Price Promise, Allan Riggall, Head of Commercial at First South Yorkshire, said: “This is the first time we have ever trialled something like this anywhere in South Yorkshire. We want our customers to know that when they travel with First South Yorkshire, that not only will they receive a high quality service, but they will also receive the best value journey.

“The Price Promise is really simple. We’ve reviewed hundreds of our Sheffield bus fares as part of our promise, and from this Sunday, we will be reducing dozens of prices for our customers, so that they receive the best fares available.

“In the event that customers find a cheaper fare available for the same journey, we will provide a refund, and bring our fare down.

“We’re excited to bring this new initiative to Sheffield, and we believe that the Price Promise builds on the recent success of the Sheffield Bus Partnership and the great value, multi-operator, Travel Master tickets.”

The Sheffield Price Promise starts from Sunday 2nd October, and will run until the end of December.