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Majestic Wine runs RELEX to optimise its supply chain

17 May 2017/Categories: CILT, Industry News, Logistics & Supply Chain, Freight Forwarding


Majestic Wine plc has selected RELEX Solutions, provider of integrated retail and supply chain planning solutions, to automate and optimise its supply chain. RELEX helps Majestic increase efficiency and improve product availability while supporting its goal of increasing customer loyalty by improving the shopping experience.

Offering a wide range of wines, beers and spirits, Majestic operates 210 stores in the UK and two in France, and a separate commercial division serving independent restaurants and pubs.

Majestic selected RELEX in April 2016 to help increase product availability in store and online. RELEX introduced advanced demand forecasting, allocation and replenishment processes, enabling Majestic’s supply chain team to concentrate on customer-focused activities.

During a successful pilot, RELEX improved forecast accuracy and availability while reducing inventory levels. As a result, Majestic is now implementing RELEX across all its categories in all its stores.

Neil Firth, Supply Chain Director at Majestic commented: “RELEX completed a positive pilot, which delivered excellent results and proved the business case for us to upgrade our supply chain processes. Our product availability increased 11.7% in the six months ending 30 September 2016 and RELEX played a key part in this improvement.

“We chose RELEX as they understood our supply chain and how we operate. They designed a solution that would work with our unique requirements and their technology gives us rapid insight across our product range.”

Paul Cowley, RELEX UK’s Sales Director, said: “We’re looking forward to rolling out the RELEX solution in the next couple of months building on the early benefits that we have already started to deliver.”
RELEX is expected to be fully rolled out by June 2017.


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