Online fashion retailer ASOS has partnered with delivery brand, On the dot, to introduce a same day delivery service for London customers, following a successful trial.

ASOS Instant will give customers access to super-fast delivery, with orders placed before 10AM from Sunday to Friday arriving the same day between 6PM-10PM. 

The service is being rolled out initially across all 122 London postcodes, and is scheduled to be introduced to other UK cities over the coming months. Customers can select ASOS Instant delivery on checkout for a cost of £12.95 per parcel. 

This new delivery option, powered by On the dot’s flexible technology, complements ASOS’s extensive range of fulfilment options already available to customers, such as click and collect and standard delivery. 

Patrick Gallagher, CitySprint Group CEO, commented:  “This move from ASOS is a recognition of the huge role that convenient delivery plays in acquiring and retaining customers, who expect to be able to shop on their own terms. We are incredibly proud that On the dot’s market leading technology will allow one of the UK’s most innovative retailers to introduce a new element to their customer experience.”

Developed in 2015, On the dot is part of the CitySprint Group and is based on innovative new technology, created specifically to help retailers offer highly convenient deliveries at prices comparable to next day delivery. 

On the dot combines unique, flexible technology with CitySprint’s vast UK footprint: a network of 3,500+ GPS and live tracking-enabled couriers that can reach 99% of the UK population from 41 service centres. On the dot provides complete visibility from store to floor via instant notifications to customers, and its open API means it can be easily integrated into retailers’ checkouts and EPOS, both online and in-store.