XPO Logistics has announced the May launch of Google Home and Amazon Echo capabilities integrated with the company's last mile network. From the point of sale through fulfillment and home delivery, consumers will be able to manage their experience by using smart speakers to connect with two leading intelligent personal assistant technologies: Google Assistant and Amazon's Alexa.

The industry-first innovation was announced today by Mario Harik, XPO's chief information officer, during a live demonstration at the Home Delivery World 2018 conference in Atlanta, Ga. Speaking on supply chain consumerization, Harik said, "Tech-enabled consumer services are critically important in an increasingly competitive marketplace. We're helping our customers build loyalty and protect their brands, many of which are household names in e-commerce and retail."

Troy Cooper, chief operating officer of XPO Logistics, said, "Today's consumers expect access to, and control over, their personal experience within the supply chain. We're adding simple yet powerful tools that use connectivity to strengthen these relationships."

An informational video about tech-enabled supply chain consumerization, including a demonstration of smart speaker integration, is available here.

In September 2017, XPO announced the start of a major expansion of its last mile network in the U.S., with 85 last mile hubs expected to be positioned within approximately 90% of the population this year. In February 2018, the company announced new last mile operations in five European countries.