Leading Gin Brand, Sipsmith, has selected mda as their partner for On-Trade POS Logistics.

Despite the current lockdown affecting the UK Pub and Bar Trade this agreement will see mda store, collate and fulfil branded merchandise and marketing materials across the UK to support the marketing and sales Team at Sipsmith.

Sipsmith will also be benefitting from mda’s dynamic online ordering and reporting tool, Enterprise Live, which provides real-time ordering, reporting  and insights 24/7 to help unlock ongoing supply chain efficiencies.

Olga Rosenfalck for Sipsmith, commented: “mda really impressed us with their knowledge and experience of the POS sector, particularly with drinks. We’re also looking forward to utilising their IT platforms in order to drive further innovations in our business to help support our planned business growth."

Andrew Scanlon, Head of Sales and Marketing for mda, said: "We’re absolutely thrilled to welcome Sipsmith to the mda family of clients, and proud that the benefits of the service we offer – particularly our reporting capabilities, flexibility of fulfilment operations, and ability to handle a range of complexities under one contract – were recognised by their business.

"We’re proud to still count our first ever client as a client to this very day over 30 years later, and hope that we can say the same for Sipsmith in 2050."