In a much-needed boost for the high street, retailers will be able to extend their daily opening hours from Monday to Saturday in the run up to Christmas and through January, Communities Secretary Robert Jenrick has announced.

From Wednesday 2nd December, as England returns to a system of tiered restrictions, all non-essential retail across England will be able to reopen, and planning rules limiting opening hours will be eased to allow shops to be open for longer Monday to Saturday.

While being a boost to business, these measures will help ease transport pressures and make socially distanced shopping easier by giving people greater flexibility to choose when they shop and avoid peak times.

The majority of shop owners have already made their premises Covid-secure. Allowing retailers to extend their opening hours from Monday to Saturday will mean an even safer shopping experience in the run up to Christmas and through the January sales, when shops are usually much busier.

This builds on the extra government support to help businesses and protect jobs. Including an extension of the furlough scheme at 80% until the end of March, grants of up to £3,000 for premises that must close, and £1.1 billion for councils to enable them to support businesses in their area.

Communities Secretary Rt Hon Robert Jenrick MP said: "None of us entirely enjoy navigating the crowds, especially now when social distancing is so important for controlling the pandemic. So with these changes your local shops can open longer, ensuring more pleasant and safer shopping with less pressure on public transport.

"How long will be a choice for shopkeepers and at the discretion of the council. Councils should offer these hard pressed entrepreneurs and businesses the greatest possible flexibility this festive season."

Consumer Minister Paul Scully said: "Our number one priority over the Christmas period is to keep the public safe, while ensuring businesses can reopen in a safe and Covid-secure way.

"Extending opening hours for retailers across England will give people more choice about when they can shop, and businesses will have more time to serve their customers safely during the busy festive period."