The Very Group has extended the next day delivery cut off for customer orders from 7pm to 10pm, as a result of automated technology at Skygate, its East Midlands fulfilment centre.

Skygate’s automated sortation, selection, advanced picking and single or multi-order packaging technology has orders ready for dispatch within 30 minutes, compared to around four hours at Very’s previous fulfilment centres. 

Phil Hackney, chief operating officer at Very, said: “Fast delivery is vital for a great customer experience, and that’s what we focused on when developing Skygate’s technology. 

 “A later cut off for next day delivery gives even greater convenience to our customers and we’re particularly pleased to have it in place well in advance of Black Friday and Christmas. It’ll help us differentiate our offer even further during these crucial periods.”

Skygate is responsible for the fulfilment of 95 per cent of Very orders, houses six million items and processes 750,000 products every week.