Deliveroo has launched a new rapid grocery delivery service. 'Deliveroo Hop' will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes. 

The service will benefit from a deep integration between Deliveroo's newly-developed grocery management technology and the company's logistics algorithms and network of over 50,000 delivery riders across the UK.

Rapid grocery delivery will sit alongside Deliveroo's existing and on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK.

The first Deliveroo Hop store launched yesterday in central London with Morrisons. The company will offer some consumers a £10 discount for their first order as well as rewards for its most loyal customers throughout the launch period.