Asda is extending its one-hour Express Delivery service to 96 stores.
Express Delivery was trialled at Asda’s Halifax, Poole, Rotherham and St Matthews stores in June and has exceeded expectations, with the number of initial orders higher than projected.
The move to extend Express Delivery to more stores comes as the retailer looks to bolster its immediacy proposition to give customers more flexibility in how they shop, after recently extending its rapid delivery partnership with Uber Eats to more than 300 stores.
Simon Gregg, Asda’s Vice President of Online Grocery, said: “We are rolling out our Express Delivery service to almost 100 stores after a trial showed there was a clear gap in the market for a speedy delivery service offering our full online product range for delivery within one hour.
“As the only grocer to offer this service, we have seen a significant number of customers access this option, with slots regularly selling out at our pilot stores. We anticipate more demand for this flexible service now that many of our customers have returned to their place of work and children are back at school.”