Oliver Shaw, Chief Executive Officer, Kalibrate
The UK government's pledge to make all HGVs zero-emission by 2040 demonstrates the ongoing need to invest in EVs.
That said, it’s important to align, creating a joint strategy for fleet and passenger vehicles - in turn - allowing for greater society-wide EV awareness and appetite.
Although we are still in the early phases of the adoption cycle, a successful EV strategy must include not only the EV driver of today but also businesses and wider industries.
Initiatives such as unveiling a new design for electric vehicle charge points to raise awareness will help address concerns that nearly half (48%) of UK EV drivers remain worried about running out of charge.
Nevertheless, as the demand for EVs propels forward, innovators and early adopters will be joined by car manufacturers that have made their name in traditional combustion engines and fossil fuels; Ford and Volkswagen to name but a few.
Recent supply chain concerns, such as fuel running low, provide more evidence that a strong EV charging network could plug the gap. However, if organisations want an effective roll-out in the future they must be guided by data.
Car manufacturers old and new will only better understand the driver of the future, emphasising regional variances and creating personalised profiles, if they can unearth data-driven insights.
Transforming the car production process, enabling industries to move into a future of EVs, and meeting the government's ambitious, but necessary, environmental objectives is now a must.