Network Rail's Brighter Journeys campaign will be rolled out across railway stations from 9-31 May in partnership with Chasing the Stigma.
The campaign hopes to improve peoples’ mental health amidst concerns over the effect of the pandemic, with 70% of UK adults revealing their mental health has been negatively impacted by the coronavirus.
Mental Health Awareness Week will see the Brighter Journeys campaign grace the concourses of Britain’s railway stations aiming to make them happier community hubs. The joint campaign between the rail industry and mental health charity, Chasing the Stigma, aims to support passengers’ wellbeing as people return to the railway since the lifting of Covid restrictions.
The Brighter Journeys campaign will bring the outside to stations, with bursts of colourful flowers in bloom greeting passengers as they embark on their journeys. The aim is that these sensory installations act as a pleasant surprise which lift people’s spirits and put smiles on their faces as they head to work, or for days out with their family.