The bus firm is teaming up Harrogate BID – the Business Improvement District set up in 2019 to bring local firms together and provide extra incentives to attract more people to shop local – to provide free rides all day on all of the spa town’s zero emission Harrogate Electrics buses.

The ‘Jubilee Freeway’ initiative is part of the continued partnership between the town’s leading bus operator and Harrogate BID which has previously supported free journeys in the run-up to Christmas in previous years, as well as at the start of 2021.

Sara Ferguson, Chair and Business owner, Harrogate BID said

“Harrogate will be celebrating in style with a four-day programme of events highlighting some of our town’s most iconic outdoor spaces and bringing local businesses together with residents and visitors from further afield. We want to make it as easy and economical as we can for families across Harrogate to come and be part of it."