Tesco share that shoppers are to be given more freedom of choice when buying multipack drinks as part of a major move by Tesco to save 45 million pieces of plastic a year.
The good news for customers is that even though the supermarket is scrapping multipacks of its own label drinks, individual cans will continue to be sold at the same price per unit as a part of a multi-buy promotion.
And instead of having to buy multiples of the same product, shoppers will be able to mix and match purchases including lemonade, cola, ginger beer, soda and tonic water.
The supermarket has stepped up its campaign against unnecessary plastic by removing the multipack wrap from many of its own brand food and drinks.
Initially 12 million pieces of plastic a year will be saved from use on all own-brand canned fizzy drinks.
The multipacks of 4s used to cost £1 – now the price is 50p a can or four for £1.
Johnny Neville, Head of Packaging Development at Tesco:
"Customers are focused on getting great value right now, but they still want to use less plastic. Not only is this move great news for the environment but it will also offer customers more choice and flexibility when it comes to fizzy drinks – at no extra cost. It could even work out much cheaper for customers who want a variety of drinks.”