Go East Anglia is building on its partnership with Omnibus by implementing timetable publicity solution OmniSTOPdesign to gain efficiencies and realise cost savings.

OmniSTOPdesign enables the rapid production of public transport displays through customisable templates, which allow for route branding, graphics, logos and marketing messages. The solution links with OmniTIMES, directly taking timetable data from it to ensure information is accurate and up to date.

The Go-Ahead Group-owned operator, which serves Norfolk, Suffolk and Essex, also uses Omnibus for mapping, vehicle and crew scheduling, rostering and data exchange.

Davina Langley, Marketing Manager at Go East Anglia, said:

“Roadside publicity is a core element to the success of Go East Anglia and is used to draw customers to our services. The way we produce roadside media is not sustainable and is causing a big drain on important staffing resource.

“OmniSTOPdesign will streamline the production of roadside media and significantly reduce internal resource. We’re pleased to extend our partnership with Omnibus, whose scale and depth of expertise will help us deliver a better service to customers.”

Peter Crichton, Founder of Omnibus, said:

“We’ve had the pleasure to work closely with Go East Anglia for years and this new agreement is a strong expression of trust in our expertise and solutions, which are continuously being improved to meet customer needs.

“OmniSTOPdesign is used by both operators and transport authorities. The configurable template system provides full control over displays, giving users complete flexibility to deliver passenger information in the most appropriate format.”