TikTok announced the launch of 'Fulfilled by TikTok' (FBT), a new logistics programme which will aim to make it easier for merchants using TikTok Shop in the UK to sell on the platform.

FBT is a logistics offering available in the UK where TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community. It is designed to help free merchants from time-consuming logistics via a simple, fast and affordable solution, so they can focus on important aspects of their business such as marketing, content and product development.

Ning Cheah, Founder, The Beauty Crop, said:

"As a small independent company, it's always great to find ways to help make things more efficient . Since using FBT, we've seen volumes increase by 30%, shipping lead times drop by 36% and late dispatch rates drop by over 45%. It's made a huge difference."

Sach, Managing Director, Nature Spell, said:

"Partnering with FBT has been a monumental shift for us. Before FBT, we were drowning in order volumes and couldn't focus on what we do best: manufacturing."

Sumayah, Creator and Merchant, TikTok Shop UK, said: 

"FBT has been a game changer for us, streamlining processes and improving our business. It significantly reduces lead time, enabling lightning fast order processing and delivery. It boosts order volume and attracts more customers with its robust features and user-friendly interface. Other merchants can benefit greatly from this program."