Hellmann Worldwide Logistics enhances air freight planning with Fluent Cargo's smart technology - CILT(UK)
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Hellmann Worldwide Logistics enhances air freight planning with Fluent Cargo's smart technology

18 November 2024/Categories: Aviation, Freight Forwarding, Logistics & Supply Chain, Operations Management


Routing solutions provider, Fluent Cargo, has secured a partnership with Hellmann Worldwide Logistics to upgrade its global supply chain offering.

The collaboration will see Hellmann Worldwide Logistics expand its service offering by integrating Fluent Cargo’s multimodal technology for freight planning and routing.

Fluent Cargo said their Smart Solutions Product, SmartAir!, will allow Hellmann Worldwide Logistics to decide on the best air freight route for their unique needs.

The routing solutions providers explained the tool is for real-time monitoring of air freight movements and their CO2 emissions. 

According to Fluent Cargo, the data collected will allow the German logistics provider to be more proactive in air freight planning.

Users will be able to lower carbon footprints and lead times based on smarter, more informed decisions, the company said.

Henning Pottharst, Product Manager Smart Solutions at Hellmann Worldwide Logistics said: “We are excited to be able to expand our platform to include a completely new type of use with the integration of Fluent Cargo’s data. 

“By offering the new routing planning tool next to our existing shipment tracking and reporting function in SmartAir!, we cover a new part of the supply chain which gives our users the ability to be more proactive.

“With continued supply chain disruptions and changing trade limitations, the Fluent Cargo data allows users to plan logistics strategies in advance and help avoid supply chain problems.

“The technology also helps us to commit to our company vision on CO2 emission transparency, empowering customers to find the most environmentally friendly trade lanes to transport their goods.”

Archival Garcia, Fluent Cargo CEO added: “To partner with a major global logistics leader in Hellmann Worldwide Logistics is an exciting progression for Fluent Cargo in our mission to simplify cargo transportation for shippers and logistics service providers worldwide.

“Disruptions to global transport has driven the need for more agile and intelligent tools, which is why our platform exists.

“By using Fluent Cargo’s data, SmartAir! users will be able to make smarter, more efficient and more environmentally friendly decisions.”

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