DHL Supply Chain has announced an agreement to acquire a controlling interest in Dragon Den star Peter Jones’s company, Brandpath, from PJ Investment group.

Brandpath provides eCommerce businesses with global fulfilment capabilities.

The company serves brands including Google and other fulfilment customers such as ShipBob, Localised, Truly, PRS and Jessops. 

Peter Jones CBE, Chairman Brandpath Group said: “Brandpath was always established to help brands, and our customers drive cross border growth through agile logistics and technology solutions.

“We are delighted to reinforce our strong partnership with DHL and look forward to leveraging DHL’s global capabilities to deliver greater benefit for our customers.”

According to the logistics giant, this investment will give Brandpath customers the benefit of DHL's global scale and infrastructure across 220 countries and territories as well as deep supply chain expertise and capabilities. 

Through the relationship with Brandpath, DHL said it will be able to offer an enhanced eCommerce proposition, particularly for small and midsize businesses.

Saul Resnick, CEO DHL Supply Chain UK & Ireland added: “Brandpath’s proposition is highly compelling in today’s market where new, ambitious eCommerce brands are looking to achieve major global success.

“When you combine Brandpath’s customer focus and flexibility with DHL’s scale, breadth, and expertise, you have a complete and accessible fulfilment solution that enables any eCommerce business to compete on the world stage.”

DHL said Peter Jones CBE will continue to chair Brandpath Group, and the management team will continue to lead the business, supported by key members of the DHL management team.  

Image credit, DHL Supply Chain