Wincanton announced omnichannel furniture retailer, Loaf, has marked a decade of partnership with the supply chain provider by signing a new five-year contract extension to 2030.

As part of the extended contract, Wincanton will fulfil orders across the UK and make around 50,000 deliveries each year.

Wincanton said it will continue to provide home delivery of key products sofas, armchairs, mattresses, and tables direct to Loaf customers’ homes.

The supply chain partner also confirmed that its home delivery service is carbon neutral, enabled through a combination of enhanced vehicle technology, electrification, and carbon offsetting. 

Carl Moore, Managing Director of eFulfilment at Wincanton, said: “Extending our decade long partnership with Loaf is a landmark moment for Wincanton built on foundations of agility, operational excellence and support for long-term strategic execution.

We look forward to continuing to delight Loaf customers throughout the UK with exceptional delivery standards and a market-leading experience.”

Sam Perkins, CEO at Loaf, said: “Wincanton has been a long-standing partner of Loaf, and we are excited to have their support in delivering our growth plans.”