Plans for a four-runway Heathrow have appeared in various UK papers as part of a campaign by Heathrow Hub.

The adverts argue the case for expanding the facility, stating it can achieve a low level of noise pollution despite the expansion.

One of the biggest arguments against expanding the existing airport is the additional noise volumes to the surrounding residential areas - this is an argument often made by the Mayor of London Boris Johnson, who champions a six-runway airport on an island in the Thames Estuary.

Heathrow Hub's plans also include adding a new terminal and transport facility on a 200 acre location north of the current operations. It also wants to establish a new station there, changing the HS2 route to accommodate it.

The organisation has engineer Mark Bostock, who previously talked officials into adjusting HS1 to stop at St Pancreas instead of the proposed Waterloo, and Jack Lowe, a former Concorde pilot, among those leading the push.

Mr Lowe said: "We have embarked on this advertising campaign in the hope the proposal is properly understood by all those interested in the future of Britain's aviation capacity."

Plans have also been submitted to the Davis Commission, the ongoing study into increasing airport capacity in the south-east of the UK.