Morrisons has announced that customers will be able to order their shopping online by January 2014.

The supermarket has secured a long-term agreement with Ocado, which will enable the firm to deliver goods across the UK.

Morrisons is the latest high-profile company to adjust its logistics infrastructure in order to take advantage of the web shopping boom and the move will bring it up to speed with rivals Tesco and Asda, which already offer such services.

Overall, Morrisons chiefs expect full year new business development investment to total £65 million.

Chief executive at the firm Dalton Philips said this was a "significant strategic step" for the business and shoppers will ultimately benefit from the venture.

"The customer gets our affordable fresh food delivered by Ocado's state of the art distribution system," he remarked.

Meanwhile, chief executive of Ocado Tim Steiner said the partnership is a further endorsement of the company's "logistical excellence".

The increasing demand for online shopping is causing enterprises to scrap for the best distribution centres and industry experts are concerned the supply of large warehouse space will soon dry up.