Uber is expanding its same-day product delivery ambitions with the launch of a new merchant delivery app, TechCrunch reports. 

Uber's been testing product deliveries with its UberRush bike couriers since this time last year. This new app would enable your ordinary Uber car drivers to deliver products from retailers like Neiman Marcus, Louis Vuitton, Tiffany’s, Cohen’s Fashion Optical and Hugo Boss.

The report indicates that this emerging Uber Merchant Program could work with as many as 400 stores in different parts of the country, enabling deliveries in hours, if not less. They might well even include food deliveries. 

'Experimenting and finding new, creative ways for the Uber app to provide even greater value to our riders and driver partners is a way of life at Uber. We have been piloting UberRUSH with multiple retailers for the last year,' an Uber spokesperson said in an email.