Clipper has been selected by retail giant John Lewis to help fulfill its online Click & Collect orders. 

Throughout the industry, an increasing proportion of online orders are being fulfilled by customers choosing to collect from the store or an alternative collection point. 

This trend is expected to see retailers increasingly need to come up with innovative logistics solutions that support forecast growth at the same time as safeguarding existing levels of customer service. 

Under the terms of the new deal, Clipper will complement existing delivery services provided by the John Lewis green van fleet. 

Steve Parkin, chairman of Clipper, said he is looking forward to helping the firm build a unique Click & Collect platform. 

"Our expertise and experience in logistics solutions and fulfilment in an omnichannel age ensures we are well positioned to support John Lewis's order fulfilment as demand continues to increase," he commented.