thetrainline.com has rebranded itself to reflect the rapid growth of mobile and mobile ticket sales. Trainline has recognised that there is a massive growth in the UK with more passengers buying train tickets online and through mobile. The brand continues to invest in its innovative customer mobile experience.

Trainline aims to make traveling easier for passengers and to help them travel smarter. Buying tickets online and advanced means customers save money on their travel, it also allows them to receive continuous real time updates.

Trainline Rebranding from thetrainline.com
Trainline's CEO, Clare Gilmartin, has said: “Trainline has been changing with our customers but our brand has not reflected that. Our mission is to help people travel smarter, and by using their phones they can enjoy the advantages of saving money by buying in advance and ensuring they have real time travel updates during their journey. It naturally followed that we change our brand look and feel to meet our customers’ expectations. We have changed our name from “thetrainline.com” to the simpler ‘Trainline’.  It represents a host of new features that’ll make train travel even smarter for our customers.”

A new website and app will be launched across August. A new TV campaign will be aired in September to get the idea of "Smarter Journeys" across to customers.

Smart Ticketing Using Mobile Apps
Trainline Commercial Director, Simon Darling, said: “We needed an agency with the design smarts to take this challenge and present a refreshed look that resonated across our markets and the increasing expectations of our customers. Studio Blackburn’s solution evokes the simple, hard-wired principle, which drives the business - the relentless commitment to make customers’ journeys smarter.  Dropping “the” and “.com” from our name and including the new ‘t’ represents the smarter train journeys that help Trainline customers have every day.  There is a palpable level of excitement and pride within Trainline that our brand now reflects exactly what the team has worked so hard over recent months to create, and the opportunities we have for the future.”

Source: RailWay-News