La Palette Rouge (LPR), European specialist for pallet pooling, has announced an extension to its pallet pooling contract for cereal brand Kellogg's across Europe. 

LPR will be working with the world's leading producer of cereals exclusively, building on a deal originally signed in October 2008.

All of the Kellogg's world-famous food brands will be managed by LPR, including All Bran, Coco Pops, Frosties, Honey Pops, Kellogg's Cornflakes, Special K and Pringles. 

Some of the regions LPR will be operating in include key Kellogg's production countries such as Belgium, Germany, Poland, Spain and the UK. 

Sales director of strategic accounts at LPR Leon van Haaster said his firm has a positive working relationship with Kellogg's, with LPR having demonstrated its flexibility and willingness to adapt its services. 

"We look forward to building on our strong relationship with Kellogg and creating a comprehensive, bespoke service which serves Kellogg's needs perfectly, both presently and in the future," he commented.