The number of heavy online shoppers in the UK has reached three million - more than double the corresponding figure recorded two years ago. 

This is according to the findings of the latest Hermes International Parcel Deliveries Usage and Attitudes Survey, which characterises heavy online shoppers as those who make 11 or more purchases per quarter. 

It was also noted that the number of people who have shopped online three or more times in the past three months has increased to 18.7 million - a considerable increase on the 13.5 million recorded in 2013. 

Sales and marketing director of Hermes Mark Pettit emphasised the importance of good logistics services for continued strong performance. 

"Delivery remains firmly at the heart of a good online shopping experience, acting as a key driver of loyalty and ultimately providing the opportunity to act as a key differentiator in the overall customer proposition," he commented.