Only 27 per cent of clients are satisfied with how couriers and logistics firms handle calls, according to the findings of a new study carried out on behalf of the PH Media Group. 

This puts the industry ahead of the national average of 23 per cent, but well behind the scores for the highest-performing industries of dentistry and hotels, with 52 per cent and 50 per cent respectively. 

Print was singled out as the worst-performing industry with 18 per cent. 

Logistics firms based in the north-east and the Midlands fared worst in the study, with 22 per cent and 23 per cent apiece. 

Mark Williamson, sales and marketing director of PH Media Group, said: "If only 27 per cent of customers are pleased with the way their calls are being handled, this means there is an even larger number who have generated a negative perception through bad caller experience."