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Yodel reports high customer satisfaction

12 January 2016/Categories: Industry News


Yodel has reported that its customer satisfaction is at an all-time high after the Black Friday and Christmas peak periods of 2015.

The parcel carrier recorded that it handled over 22 million parcels in the five weeks between Sunday 22nd November to Thursday 24th December.

Not only this but eDigitalResearch reported that 83 per cent of online shoppers that the carrier surveyed, showed a positive delivery experience, which marks an all-time high.

Yodel's chief operating officer Keith Basnett said: "Our focus for peak 2015 was on service and delivering a fantastic customer experience and we're delighted that our efforts are reflected in the positive feedback received from consumers."

The spike in parcel volumes, triggered by Black Friday promotions, saw the company making changes to its supply chain and logistics including partnering with retailers' marketing departments.

Yodel also agreed daily parcel volumes with retailers in advance and put a cap on the amount of next day deliveries it took on, which spread out the delivery of orders across a more manageable time frame.

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