Today, we are pleased to announce the launch of a new corporate identity. As one of the largest mail and parcel delivery providers in the UK, we have undergone a total brand review and are revealing our new logo, strapline and website to support our growth within the industry. 

The modernised visual identity is based on our roots and integrates our British heritage with the use of subtle tones of red and blue. The logo achieves standout through its clean and simplistic design and the ‘We deliver’ strapline has been brought back from our former Business Post Ltd brand to summarise the company’s main operation ‘to deliver’.

Our website has been refreshed to align with our new brand’s look and feel and will provide an improved user experience. The homepage uses the ‘the envelope’ design; which is a distinctive element of our new brand to emphasise delivery and then progression when the direction of the arrow is changed.

Peter Kane, Chairman of UK Mail Group Plc, said: ‘‘as a leader in the UK mail and parcel delivery market, our visual identity needed to evolve for us to remain competitive. Our new brand will align with our growing service offerings and continue to extend the customer experience to the delivery door.’’

Marketing Director of UK Mail Group Plc, Ros Hunt, commented: ‘’our new brand assets have been in progress for the past 12 months and we are extremely pleased to finally share our modernised identity. Our refreshed look and feel will create a greater sense of brand unity across our business and comes at no better time for us; as the continued growth in the online retail environment means our brand’s exposure is always increasing. Today’s reveal is just the start of our improvements.’’

We will start using our modernised brand assets from April 11 2016 and will begin to gradually phase the logo into our fleet over the next two to three years.