British American Tobacco

British American Tobacco is the second largest stock market quoted tobacco group by global market share.

Our business isn't about getting more people to smoke, or encouraging those that do to smoke more.

It's about really understanding and meeting the different profiles and preferences of tobacco consumers. We do this by investing in our brands, our people and through the development of product innovations.

We are the only tobacco business with a significant interest in tobacco growing, providing agronomy support to around 70 per cent of the farmers we purchase leaf from.

We make significant investment in research and development. This involves not only product innovations, but also research into potentially reduced-risk products. Our balanced brand portfolio is designed to meet key consumer needs and we have a successful marketing strategy based on innovation, consumer choice and acting responsibly at all times.

Our four leading brands are Dunhill, Kent, Lucky Strike and Pall Mall. We call them our Global Drive Brands.

Dunhill offers a range of premium and super-premium cigarettes and cigars at the top end of the market. Sold in more than 120 countries, key markets include South Korea, Malaysia, Brazil, Taiwan, Saudi Arabia, South Africa and Australia.

Kent is our largest premium brand, sold in more than 70 countries. Key markets include Russia, Japan, Kazakhstan and Romania, and in 2010 the brand was successfully launched in South Korea.

Lucky Strike was launched in 1871 and is now sold in more than 60 countries, including Germany, Spain, Japan, France, Italy, Argentina and Chile. Pall Mall was introduced in 1899 and is now sold in more than 100 countries. Key markets include Germany, Russia, Uzbekistan, Mexico and Malaysia.

We have many other leading international and local brands, including Vogue, Viceroy, Kool, Rothmans, Peter Stuyvesant, Benson & Hedges and State Express 555.

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