DPD UK is joining other companies including Unilever, Google, Reckitt, Mars and Diageo to launch the World’s To Do List campaign with Project Everyone.
The campaign urges brands to show their support for and action towards achieving the 17 Global Goals for Sustainable Development - a plan adopted by all UN member states in 2015 to end poverty, conquer inequality and tackle the climate crisis by 2030.
Companies taking part in the World’s To Do List campaign are sharing the actions they are taking to contribute to the achievement of particular Goals, whilst also stating what is on their ‘To Do List’ for the near future.
For example, DPD is committed to making major changes to its operation with low emission delivery to 225 European cities by 2025, aimed at making progress towards Goal 13 – Climate Action.
The campaign brings to life why the Goals are the World’s To Do List for people and planet using sticky notes – a set of messages which re-imagine the Goals as a series of short actionable ‘to do’s’, setting a clear reminder that we have the plan to fix the world’s problems, we just need the action to get it done.
Giant sticky notes will also be appearing in various physical locations this week as reminders of the immediate actions needed to be taken, as well.
For example, DPD’s “Tackle the climate crisis” sticky note, will cover the branding on vehicles and DPD buildings as well as the firm’s websites.
Tim Jones, Director of Marketing, Communications & Sustainability DPDgroup UK said: “Covering up our logo isn’t something we would normally do. We are incredibly proud of our brand. But these aren’t normal times.
“The climate crisis is real and, while we know that we are part of the problem, we are committed to playing our part and demonstrating to others what is possible.”