Macfarlane Packaging has launched Packaging Optimiser, an interactive tool designed to help businesses identify the total cost and environmental impact of their packaging operation.

The Packaging Optimiser uses bespoke software to demonstrate the potential cost and CO2 savings that the correct packaging solution can have on any supply chain.

The digital tool enables the Macfarlane team to work collaboratively with their customers to investigate potential opportunities for savings, from packaging materials, storage, and productivity, through to reducing damages & returns, and delivery fleet utilisation. These savings are then translated into carbon reduction opportunities.

Commenting on the launch, Laurel Granville, Marketing Director for Macfarlane Packaging, said: “Helping businesses find the right packaging solution that has a positive impact on their operation has always been at the heart of what we do.

“We understand businesses need information to help them make informed choices about their packaging materials, especially when it comes to sustainability.

“Our new Packaging Optimiser revolutionises this approach. We can provide a clear illustration of cost and CO2 equivalent savings that will reduce their environmental impact and proactively contribute to our customers’ ESG goals.”