Popular retailer Morrisons has announced a new partnership with supply chain Technology company, Kallikor, to enhance its supply chain responsiveness and resilience.

Morrisons will be using AI-powered insights provided by Kallikor’s Adaptation Platform which models and simulates operational scenarios.

According to Kallikor it enables businesses to adapt new technologies and rehearse the transformation of their supply chains.

Using the platform, Morrisons is creating a comprehensive digital twin of its end-to-end supply chain, a fully interactive model that mirrors the complexity, scale, and pace of its national network.

Kallikor shared this will allow Morrisons to operate with a living digital model fully integrated into its day-to-day operations to enable continuous optimisation and proactive adaptation to market shifts.

Ross Eggleton, Group Director: Logistics, Supply Chain & Technology at Morrisons, said: “Partnering with Kallikor will help us make better decisions faster. By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain.

“That means we can move quickly, solve the right problems, and ensure that every supply chain decision supports the bigger picture, delivering greater value and availability for customers while improving our efficiency and resilience.”

Jonathan Barrett, Kallikor CEO, added: “We're witnessing a fundamental shift in supply chain strategy.

“Organisations that can redesign their networks dynamically, test multiple scenarios, and make evidence-backed decisions at speed will define tomorrow's competitive landscape.

“This partnership positions Morrisons to turn market volatility into a competitive advantage through faster delivery, optimised cost structures, and complete alignment between operational execution and strategic vision.”