Reading Buses has announced a team up with Thames Valley Police and the It Does Matter campaign, that will see officers travelling on its bus network to ensure safety and to prevent sexual offences in Reading.
The announcement follows fears that some offenders become emboldened by the lack of reporting and for that reason, this joint campaign aims to give people an easier way to report and help stop these incidents.
It also follows concerns over a lack of awareness that non-contact sexual offences, such as exposure and voyeurism, have been historically overlooked in society as a form of violence against women and girls.
With intentions to prevent any fear or harm, Thames Valley Police approached Reading Buses as a partner to help raise awareness and change behaviours.
With specially trained officers who will listen and support victims of sexual offences, they are urging people to talk to them if they have information about any such incidents.
Commenting on the announcement was Robert Williams, Reading Buses Chief Executive Officer, who said: “We are extremely supportive of this initiative and aware that whilst our buses are some of the safest in the country, unwanted incidents still occur.
“As part of this campaign, not only will there be a visible presence of police on our services, but also all buses will have adverts on the on-board screens which contain a QR code for people to more easily report unwanted behaviour.”
“We are also aware that helping to prevent violence against women and girls was an element of the recent Buses Bill that we helped to launch in December 2024 with Simon Lightwood MP.”
Thames Valley police say there are many other ways to contact the force, you can visit a police station, leave details via our website or call 101. In an emergency, always call 999.
CILT(UK) has also continued to raise the important issue of safety for women and girls on public transport through its Bus and Coach Forum and BusMark Survey on female passenger safety.