The government has unveiled the branding for Great British Railways (GBR) as landmark legislation to nationalise train services is debated in Parliament.
The new red, white and blue logo, featuring the iconic double arrow symbol, will appear on trains, stations and a new ticketing app from spring 2026. The design was created in-house to keep costs down.
The Railways Bill will bring 17 separate railway organisations under one publicly-owned body for the first time in decades. Seven major operators, covering a third of passenger journeys, are already in public hands.
Transport Secretary Heidi Alexander said: "This isn't just a paint job – it represents a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers."
The reforms follow a decision to freeze rail fares for the first time in 30 years. A new GBR app will allow passengers to buy tickets without booking fees and check train times across the network.
The changes aim to reduce bureaucracy and improve accountability, with GBR headquarters to be based in Derby.