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Keith Barnard CMILT

Managing Director, Sustainable Fleet Consultants LLC

Keith's story...

By the time I joined the Chartered Institute of Logistics and Transport in May 2000, I had already spent fifteen years working within transport and logistics. Becoming a Member of CILT represented an important milestone in my professional development. It provided a professional framework that complemented practical experience and reinforced the importance of lifelong learning, professional standards and continuous improvement.

As CILT celebrates its centenary, I am proud to have spent more than twenty-five years as a member of the Institute and forty years working within the profession it represents.

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My journey in transport and logistics began in 1985 when I joined the British Army as an Electrician Driver.

At the age of eighteen, I could never have imagined where that decision would take me. Over the following four decades, my career would span military operations, international logistics, transport management, fleet operations, heavy equipment, public services, asset management and executive leadership across Europe, Africa and the Middle East.

Looking back, logistics and transport have been the common thread throughout my entire professional life.

My military career provided an exceptional foundation. I served in a wide variety of operational environments, from Arctic conditions and the Falkland Islands to Eastern Europe, including Bosnia and Poland, before supporting operations in the Gulf, Iraq and Kuwait. My career later expanded across West, East and Southern Africa before progressing into executive leadership roles throughout the GCC. These experiences exposed me to an extraordinary range of operational environments, cultures, infrastructure challenges and logistical demands, reinforcing the universal importance of planning, leadership, safety, adaptability and teamwork.

As my responsibilities increased, I progressed through a range of transport and leadership appointments, eventually serving as both a Motor Transport Senior Non-Commissioned Officer and Combat Power Senior Non-Commissioned Officer. Along the way, I qualified as a Defence Driving Examiner, Unit Road Safety Officer and Hazardous Materials Supervisor, developing specialist expertise in transport operations, driver assessment, road safety, compliance and operational leadership.

By the time I joined the Chartered Institute of Logistics and Transport in May 2000, I had already spent fifteen years working within transport and logistics. Becoming a Member of CILT represented an important milestone in my professional development. It provided a professional framework that complemented practical experience and reinforced the importance of lifelong learning, professional standards and continuous improvement.

Following military service, my career expanded into the commercial sector, taking me across Africa and the Middle East in a series of increasingly senior leadership roles.

One of the defining chapters of my career was with Lafarge in Nigeria, where I was appointed General Manager of Portland Transport. The business faced significant operational and commercial challenges, and I was tasked with improving performance and identifying a sustainable future operating model. Within twelve months, the operation moved from a US$5 million deficit to a US$5 million margin through operational restructuring, cost control, planning discipline and strategic outsourcing.

My responsibilities continued to grow through senior leadership positions with Lafarge Africa, Laing O'Rourke, Al Rajhi Construction, Al Jaber Leasing, CAT Group and the Government of Ras Al Khaimah Public Service Department.

At Al Jaber Leasing, I was responsible for one of the largest fleet, plant and transport operations in the region, with a fleet approaching 10,000 assets and equipment units. The operation supported approximately 6,000 drivers, 2,000 maintenance personnel and thousands of additional operational staff across the GCC. Managing an organisation of this scale required strong governance, strategic planning, operational discipline and a relentless focus on safety, utilisation, maintenance performance and customer service.

Throughout my executive career, I have held responsibility for fleet, transport and asset-intensive operations generating revenues exceeding AED 1 billion, requiring strong governance, commercial discipline, operational control, risk management and strategic leadership. Whether leading transport operations in Africa, establishing profit-centre businesses in the Gulf, or directing government service operations, the principles remained remarkably similar: put people first, build strong systems, measure performance and never stop improving.

Alongside my professional responsibilities, I remained committed to continuous development. In 2007, I was honoured to become a Chartered Member of CILT, and in 2013 I achieved Chartered Fellowship.

These milestones were important not because of the post-nominal letters themselves, but because they represented a commitment to professionalism, competence and contributing to the development of others within our industry.

The learning journey did not stop there. Throughout my career I have continued to invest in education and professional development, achieving Level 7 Leadership and Management, MCGI professional recognition, and Level 7 Strategic Management and Leadership with Environmental, Social and Governance (ESG). I have also pursued further studies in logistics, supply chains, warehousing, cargo handling, sustainability and asset management because I firmly believe that professional development should never stop.

The logistics profession has changed enormously since I first entered it in 1985. Technology, telematics, automation, sustainability, ESG reporting and data-driven decision-making are now central to modern operations. Yet despite these advances, the fundamental principles remain unchanged. Success still depends on leadership, planning, safety, accountability, teamwork and service.

Today, as Director of Sustainable Fleet Consultants, I continue to support organisations in improving fleet performance, asset management, operational efficiency and sustainability. Many of the challenges may look different from those I encountered at the start of my career, but the objective remains the same: helping organisations move people, equipment and resources safely, efficiently and effectively.

As CILT celebrates its centenary, I am proud to have spent more than twenty-five years as a member of the Institute and forty years working within the profession it represents.

From Army driver to Chartered Fellow, from Defence Driving Examiner to Operations Director, from military deployments across Europe and the Middle East to leading major fleet operations throughout Africa and the GCC, the journey has been both challenging and rewarding.

The greatest lesson I have learned is that professional development never ends. No matter how much experience we gain, there is always more to learn, more to improve and more to contribute.

That belief has guided me throughout my career and remains as relevant today as it was when I first joined CILT in 2000.

As we look towards the next hundred years, I hope future generations of logistics and transport professionals continue to embrace the values of professionalism, integrity, continuous improvement and service that have shaped my own journey over the last four decades.