CILT (UK) You Won the Customer. Now Don't Lose Them After Checkout

CILT (UK) You Won the Customer. Now Don't Lose Them After Checkout

Date & Time: 05 August 2026, 12:00 - 12:45

Where: Online

Host: Darren Twiselton, Global Logistics Director, ZigZag Global Ltd

Retailers spend millions acquiring customers, only to lose them through poor delivery, returns, and post-purchase experiences.

New research from ZigZag and Retail Economics reveals why after checkout has become retail's most overlooked growth opportunity, and why the brands that get it right will win the next era of ecommerce.

ZigZag’s Global Logistics Director, Darren Twiselton, shares the data, the lessons, and the actions retailers can take to turn post-purchase experiences into a powerful engine for loyalty and growth.